The Logic Engine

Contextual Weighting

Dynamic evaluation superior to rigid rule sets. The same engagement can mean different things depending on context.

• •High engagement + critical sentiment = Risk
• •Same engagement + solution-oriented intent = Sales Opportunity
• •Dynamic evaluation - context determines weight, not fixed rules

Modular KPI Aggregation

Semantic metrics from the Translator are linked into KPIs. Views, CTR, clicks, conversions - all weighted by context.

• •Core funnel metrics with contextual adjustment
• •Revenue and efficiency signals for Performance Forecasting
• •Driver-ready outputs for Conversion Modeling

Decision-Ready Signals

Outputs are formatted for the Command Center. No extra transformation - the Logic Engine speaks the language of the modules.

• •Structured for Performance Forecasting and Market Fit
• •Temporal and niche context preserved
• •Deterministic execution path from KPI to action

Rule-Free Evaluation

No fixed thresholds. Weights adapt to context - live-stream vs evening session, discovery vs conversion - so the decision layer gets the right signal at the right time.

• •Context-sensitive weighting in real time
• •No rigid rules that misclassify edge cases
• •Causal interpretation, not correlation

Traceability

Every weighted signal can be traced back to Sensor and Translator inputs. Full audit path for compliance and trust.

• •End-to-end traceability from raw signal to KPI
• •Auditable weighting logic
• •Supports Integrity Layer and Enterprise Integration

Causal Analysis Ready

Contextual weighting delivers cause-aware signals. The decision layer gets not just correlation but causal interpretation - why outcomes happen.

• •Multi-factor driver analysis for Conversion Modeling
• •Deterministic ROI inputs for Performance Forecasting
• •Strategic Guidance receives context-weighted signals

From Signal to Decision

Weighted KPIs flow into the DNA layer for vector encoding and into the Command Center modules for immediate action. Context-aware signals become the fuel for persona vectors and behavioral archetypes.