Module II: Conversion Modeling

Multi-Factor Conversion Modeling

Understanding why they buy. Beyond basic attribution to a multi-factor model that quantifies exact driver impact.

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Output

What You See

Sample output and dashboard views from this module.

Dashboard: driver impact table (Price Sensitivity +20%, Engagement Quality +8%, Match Quality +15%); niche comparison vs 1.80% Entertainment baseline; archetype-level conversion breakdown; optimization recommendations with lift estimates. All traceable to Logic Engine and Pattern Recognition.

Scenario

Use Case

A concrete scenario where this module delivers value.

Head of Growth needs to explain why Q3 conversions dropped. Conversion Modeling surfaces causal drivers: Match Quality slipped 12% for the dominant archetype; Tactical Weighting shows price alignment still strong. She reallocates budget to high-match creators and sees lift in two weeks - with full traceability for the board.

Module II

How It Works

The mechanics that make this module unique.

Granular Driver Analysis

Beyond basic attribution - a multi-factor model that surfaces the true drivers of conversion. Not just last-click, but causal drivers.

  • •Multi-factor attribution model
  • •Causal driver identification
  • •Beyond last-click attribution

Niche Comparison

Benchmarking against category baselines. Know how you perform vs. your niche - e.g. 1.80% Entertainment niche baseline.

  • •Category baseline benchmarking
  • •Niche-specific conversion norms
  • •Relative performance scoring

Tactical Weighting

Quantifies exact impact of each factor. Price Sensitivity +20% lift, Engagement Quality +8% lift, Match Quality +15% lift for Excellent Match.

  • •Price Sensitivity: +20% lift when aligned
  • •Engagement Quality: +8% lift
  • •Match Quality: +15% lift for Excellent Match
  • •Trust Signals & Content Type baseline impacts

Causal Driver Identification

Multi-factor attribution surfaces true drivers of conversion. Beyond last-click - understand why this segment converts.

  • •Causal analysis from Logic Engine weighted signals
  • •Driver impact quantified for Strategic Guidance
  • •Deterministic execution on validated drivers

Archetype-Level Breakdown

Conversion metrics by behavioral archetype from Pattern Recognition. See which archetypes convert and why.

  • •Archetype-level conversion and revenue
  • •Feeds Performance Forecasting and Market Fit
  • •Validated segments, not demographic guesses

Optimization Recommendations

Actionable lift opportunities. Where to improve price alignment, engagement quality, or match fit for maximum ROI.

  • •Prioritized by impact and feasibility
  • •Tied to causal drivers and tactical weighting
  • •Deterministic execution path to action

Command Center

Explore Adjacent Modules

Each module delivers a distinct dimension of intelligence. Continue your journey through the stack.

I. Performance ForecastingIII. Integrity Layer
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Book a live deep-dive to see how all 8 intelligence modules work together to transform vector mathematics into transparent decisions.

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