Glossary
Performance Forecasting
Command Center Module I - deterministic ROI projections, 8-week revenue trajectory, and real-time funnel visibility.
Definition
Performance Forecasting is the first of the 8 Command Center modules. It delivers the financial look into the future - not an estimate, but a calculation. The module produces detailed Cost vs. Revenue projections yielding deterministic ROI, real-time estimation of core funnel metrics (Views, CTR, Clicks, Conversions), automated 8-week revenue projections visualizing the lifecycle of market resonance, and efficiency analysis identifying immediate optimization needs. Confidence intervals accompany all projections - no false precision. All metrics are traceable to Sensor and Logic Engine inputs, and weighted by Integrity Layer scores to exclude inorganic data.
Why It Matters
Performance Forecasting replaces financial guesswork with mathematical certainty. The board gets confidence intervals, not hope.
Related Pages
Related Terms
Command Center
The 8-module intelligence interface where the 5-Layer Architecture becomes actionable - score circles, conversion drivers, and strategic guidance in one surface.
Return on Investment (ROI)
Sentient provides deterministic ROI projections, not estimates. Calculates actual cost vs revenue outcomes.
Conversion Rate
Percentage of users taking desired action. Sentient's multi-factor model identifies exact lift per driver.
Logic Engine
Layer 3 of the 5-Layer Architecture - contextual weighting that links semantic metrics into 221k+ active KPI aggregations.
Explore the Full Platform
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