Glossary
Conversion Modeling
Command Center Module II - multi-factor driver analysis that reveals why people buy, with tactical weighting per factor.
Definition
Conversion Modeling is the second Command Center module. It goes beyond basic attribution to a multi-factor model that surfaces the true causal drivers of conversion. The module quantifies exact factor impact: Price Sensitivity (+20% lift), Engagement Quality (+8% lift), Match Quality (+15% lift). Niche comparison benchmarks against specific category baselines (e.g., 1.80% Entertainment niche baseline). Archetype-level breakdown shows which behavioral segments convert and why. Optimization recommendations are prioritized by impact and feasibility, with deterministic execution paths tied to validated drivers.
Why It Matters
Understanding why people buy - not just that they buy - is the foundation of deterministic execution. Conversion Modeling reveals the levers.
Related Pages
Related Terms
Command Center
The 8-module intelligence interface where the 5-Layer Architecture becomes actionable - score circles, conversion drivers, and strategic guidance in one surface.
Multi-Factor Attribution
Beyond last-click - a causal model that quantifies the exact impact of individual conversion drivers.
Causal Analysis
Going beyond correlation to understand causality. Not 'Who knows whom?' but 'Who controls whom?'
Behavioral Archetypes
Data-driven behavioral segments like 'Skeptical Innovators' and 'Value Optimizers' - found by unsupervised learning, validated against outcomes.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.