Glossary

Psychographic Layer

Command Center Module IV - deep psychological fit through semantic alignment, keyword overlap, and demographic mapping.

analytics

Definition

The Psychographic Layer is the fourth Command Center module. It delivers deep audience-product fit through multi-modal embedding similarity between content themes and product categories, high-fidelity keyword overlap matrix distinguishing niche resonance, and granular demographic mapping (age/gender distribution, geographic heatmaps). The module produces Computational Empathy output - beliefs, resistances, and psychological fit from Translator intent and DNA persona vectors. The Audience-Product Alignment Score is a single computable metric: vector distance and direction, explainable by Strategic Guidance in plain language.

Why It Matters

The Psychographic Layer reveals not just who your audience is but why they think the way they do - and whether your product fits their worldview.

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