Glossary
Customer Lifetime Value
Projected revenue from a customer over time. Enhanced by vector-space persona modeling.
Definition
Customer Lifetime Value (CLV) is the projected total revenue a customer will generate over their relationship with the brand. Traditional CLV models use historical purchase data and simple extrapolation. Sentient OS enhances CLV through vector-space persona modeling: behavioral and psychographic vectors improve projection accuracy. Similar personas have similar lifetime value patterns. The Performance Forecasting module incorporates CLV into 8-week revenue projections. CLV informs budget allocation (invest in high-CLV segments), creator matching (align with high-value audiences), and product strategy. Persona-vector CLV is more accurate than demographic-based projection.
Why It Matters
CLV enhanced by persona vectors enables better investment decisions. Sentient projects lifetime value from behavior, not demographics.
Related Pages
Related Terms
Persona Vectors
Mathematical representations of customers as points in complex space, enabling computable similarity and distance.
Return on Investment (ROI)
Sentient provides deterministic ROI projections, not estimates. Calculates actual cost vs revenue outcomes.
Customer Segmentation
Dividing audiences into groups. Sentient transcends demographics with behavioral archetypes.
Psychographic Profiling
Understanding attitudes, interests, personality traits. Sentient's Layer 4 creates mathematical psychographic models.
Predictive Analytics
Forecasting future outcomes using historical patterns. Sentient goes beyond to prescriptive/deterministic.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.