Glossary
Brand Safety
Ensuring ads/content appear in appropriate environments. Historical brand sentiment tracking for safety assessment.
Definition
Brand Safety ensures that ads and content appear in appropriate environments-avoiding placement alongside harmful, controversial, or brand-damaging content. Sentient OS supports brand safety through historical brand sentiment tracking: understanding how brands are perceived in different contexts. Sentiment analysis and tonality analysis assess content environments. The Integrity Layer identifies inorganic and manipulated content that might pose brand risk. Brand safety is one dimension of the platform's content intelligence-ensuring that deterministic optimization doesn't sacrifice brand reputation. Appropriate environments are those where brand sentiment aligns with campaign goals.
Why It Matters
Brand safety protects reputation. Sentient's sentiment tracking and integrity analysis ensure placement in appropriate environments.
Related Pages
Related Terms
Sentiment Analysis
Understanding emotional tone in text/media. Sentient extracts true sentiment through context, not just keywords.
Anomaly Detection
Identifying artificial patterns in traffic (bots, fake engagement) through vector space anomalies, not keywords.
Content Intelligence
Understanding content resonance, format effectiveness, and semantic alignment with audiences.
Integrity Layer
Command Center Module III - the shield against fraud. Social Reliability Index and Audience Authenticity Score protect every recommendation.
Explore the Full Platform
See how these concepts come to life inside Sentient OS.